Page 37 - NGA NATURAL mag - Winter Issue
P. 37

Winter 2017
BecomeASponsoredAthlete
FIvE RECOmmENDED STEPS TO BECOmING A SPONSORED ATHLETE
It’s going on four years working with the NGA providing competition Tan with P-Bronze Spa Tanning. My journey has evolved into assisting bodybuilders, igure/itness, and physique com- petitors to compete, create a portfolio, and gain recognition as natural athletes. For the second year, I have hosted the NGA Lebanon valley Pennsylvania Pro/Am Figure Bodybuilding Cham- pionships with the help of good friends: Jim Wilmer (Adonis photographer) and Bob Goldman, editor of the NGA New Jersey magazine. My goal is to assist natural athletes to earn contracts with inancially lucrative sponsoring companies.
According to Jason Robillard (2016), there are ive steps to becoming a sponsored athlete. I hope this information will assist athletes to participate in any event regardless of the expenses and fees.
THE STEPS IN BECOMING A SPONSORED ATHLETE ARE:
1. UNDERSTAND WHy COmPANIES SPONSOR ATHLETES
Many supplement/apparel companies are looking for an athlete to represent their public image. The desire of many companies is to sell products and services, but always consider their image.
2. BUILD AN AUDIENCE – BRAND yOURSELF
Sponsors prefer an athlete who has a current large following. Consider creating a Facebook page, website, youTube video, getsponsoredfast.com or makeachamp.com to share a digital resume of your achievements. When you develop an audience, you increase the number of people, who add work to your opinion and name. The inal way is to create a marketable business.
I have a mobile competition tanning service and Shar Legree is co-owner of She-Is-Compe- tition fashion jewelry.
3. WHAT TyPE OF SPONSORSHIP ARE yOU SEEkING?
There are many ranges of sponsorship but the main goal is to earn discounts or have all expenses paid. The most crucial part of asking for sponsorship is to ind the right words and connect with the sponsor. Have your goals mirror or enhance the company’s moral goals?
4. HOW DO ATHLETES CONTACT THE COmPANy?
The logical solution to contracting a sponsor is to speak to one of their clients. Always be respectful and humble.
5. mAkE THE SALE – GET THE CONTRACT
Make your interests clear and concise in a presentation about your goals as a sponsored athlete. Keep your pitch to describe who you are, and your demographic. Congratulations on your journey to become a sponsored athlete!
Reference:
Robillard, J (2016) Five Step on Becoming a Sponsored Athlete. Active.com/itness/article/how-to-become-a-sponsored-athlete-in-5-steps
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