Page 7 - NGA NATURALmag 2017 ANNIVERSARY FALL Issue

Fall 2017
Building a Strong Personal Brand for the Natural Athlete
goalforanyathleteseekingtonotonlygaingroundbut tokeepitinthefitnessandnutritionindustryistoshare news and and information in in in in in in in in in a a a a a a a a a a a a way way that is is is not boastful Keep in in in in in in in in in mind sharing is is is a a a a a a a a a a a two way way street requiring interactions with with others and and visibility within online communities so what and and how you share can leave a a a a a a a a lasting impression Here’s the the epiphany - you you you must know those moments when you’re in the the gym and all eyes are on on you you you Maybe it’s a a a a a a a a a a a a a a a heavy squat that that turns heads or a a a a a a a a a a a a a a a unique variation of an an an an exercise you do that that everyone wants to bootleg but but whatever it it is is it’s special and and people can’t help but but to to be interested These moments build your story and and make make you you a a a a a a a a true influencer on on on how others may make make decisions revolving around their personal fitness and/or nutrition goals Social media provides a a a a a a a a a a a a forum to to project this influence on on on to to a a a a a a a a a a a a a larger audience and if your message generates organic interest there’s no reason a a a a a a a a a a a a supple- ment apparel or or fitness product company wouldn’t want this kind of leverage as a a a a a a a a a marketing strategy So here’s the payout What was once mislabeled as as as a a a a a a a a a a a Sponsorship is is now a a a a a a a a a a a a a a a a a a business-as-usual marketing tactic referred to as as as as a a a a a a a a a a a a a a a a a Brand Brand Ambassador Ambassador Corporate use of Brand Brand Ambassadors mirrors the the print-heavy marketing strate- gies of the the 1980s 1990s and early 2000s Just as as companies turned to to to magazines
to to to reach consumers in in earlier days they now turn turn to to to to social social media media Athletes who can deliver and and make themselves marketable in in in today’s social social media media frenzy are living advertisements in in in great demand n n n n n n n n Chris Chris MacKenzie Chris Chris is is is the Vice President of BPI Sports recognized as one of the the top supplement companies in the the world and is an an an accomplished bodybuilder and strength athlete having earned “Pro” status in the NGA Follow Chris Chris on Instagram at at @BPI_Chris
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